AW15 WOMENSWEAR TRENDS - OUTERWEAR

At the end of last week, we were put into groups and we started a new trend project. We were given the task to look at the AW15 trends for womenswear. We chose to look at the sub category of outerwear. Through research and looking at a selection of different images, we had to find evidence of at least four of the following trends within outwear- colour, material, trims, print/pattern, graphic, silouhettes/cut and key styles/pieces to then be able to collate our findings as a group and piece the key trends together. In the seminar we put together our images on the wall and sectioned off each sub trend:

One of our silhouette trends included the trench coat. We noticed that brands were beginning to have a new take on the classic double breasted style trench. As instead of keeping it classic in simple colours such as camel, navy and beige. Brands were beginning to use more innovative materials such as a snake print coated effect and metallic finishes.

After looking at some of the trends, we were asked to quickly come up with a potential story for our sub trend. Due to new take on the classic trench coat, we decided that 'mac gone mad' would be an appropriate way to describe our trend story, as the classic has taken a drastic turn into something much more wild and crazy, hence the use of the adjective 'mad'. 

Our next challenge is to do a retail analysis of our findings. We are going to go into stores and find examples of how the trends we have found have been adopted and communicated to the consumers, as well as looking at how this has been done online.