As part of this module, we have to create both a brand name and logo. Our idea is to recreate the wardrobe diffuser, and turn it into something modern that has a connotation of anything other than lavender and your Gran!
We felt our concept was something new, hence the brand name: Evolve. This stands for something new and refreshing.
I then began to look into what we wanted our logo to signify. It was clear that we needed something that related to the wardrobe and feeling confident. Whether that was through shoes, a staple t-shirt or something simple like a hanger. An indefinite staple that you need in your wardrobe no matter what.
Developing on from this, we tried to combine the hanger with our brand name, and see how it worked in and against other colours...
Whilst studying this logo, we felt that it was almost a bit too 'spiritual' for our brand message. We felt it looked a bit too flowy and unsure almost, instead of the confident symbol we wanted to show.
So this brought us back to the one of the original ideas. Placing the first and last letters together; E and E to create a box almost. As shown on the right hand page in this image:
Resulting in our final logo being-
Although it is very simple, we feel that it is effective as our logo is not the main branding of our product, as we will be collaborating with people and brands: therefore the packaging needs to be relevant to the client, and not ourselves.
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