Packaging Development - The Making

This is the part of this module so far which I have found the most fun to do - developing and making the packaging. At first, we were only going to do a digital model, however, I am not the best at making things looks realistic when on the computer, instead it just looks very cartoon like. So to saves the frustration and hating the work I produced, I decided to physically make the packaging so that we could use it in the studio and take photos-

Here, is my original attempt of packaging which I created on Photoshop:

Following on from this, I went out and brought two boxes and some patterned card and paper to make the boxes. I started by tracing the net of the box and using super glue to stick it down in place, like so-

Leaving the finished covered boxes looking like this:

It was obvious that the brand logo, product name etc. needed to be on the packaging. At first, I wanted to use gold alphabet stickers to create the name, however, the only ones I found were either too big or the wrong font. Which meant that this idea was not going to work.

After researching some more on Pinterest, I came across two ideas. Either creating a sticker to go on the top, or a band to go around the box:

As a group we opted for the band around the box. The next decision was to decide whether to have it one shape, or have a box almost coming out where our product name and information would be:

Here are some examples of the development of the bands on the computer...

 

After getting them printed, I then added the lace around the edges of the band, resulting in the final packaging looking like this:

My next blog post will be the more professional and high quality photos that I took of the packaging, showing it in more detail, so keep your eyes out...

Developing A Brand Logo - Evolve

As part of this module, we have to create both a brand name and logo. Our idea is to recreate the wardrobe diffuser, and turn it into something modern that has a connotation of anything other than lavender and your Gran!

We felt our concept was something new, hence the brand name: Evolve. This stands for something new and refreshing.

I then began to look into what we wanted our logo to signify. It was clear that we needed something that related to the wardrobe and feeling confident. Whether that was through shoes, a staple t-shirt or something simple like a hanger. An indefinite staple that you need in your wardrobe no matter what.

Developing on from this, we tried to combine the hanger with our brand name, and see how it worked in and against other colours...

Whilst studying this logo, we felt that it was almost a bit too 'spiritual' for our brand message. We felt it looked a bit too flowy and unsure almost, instead of the confident symbol we wanted to show.

So this brought us back to the one of the original ideas. Placing the first and last letters together; E and E to create a box almost. As shown on the right hand page in this image:

Resulting in our final logo being-

Although it is very simple, we feel that it is effective as our logo is not the main branding of our product, as we will be collaborating with people and brands: therefore the packaging needs to be relevant to the client, and not ourselves.