This is the first set of packaging for the 'Floral' scent. Whilst designing the packaging, I wanted to create something that reflected the scent name through the pattern design, but still keep it neutral toned. The abstract take on a floral print still portrays an element of trust and nature- qualities that are also part of our brand value, but also appeal to our young target market of being fun yet sophisticated.
The second set of packaging is for our other scent, 'Fresh'. As the name suggests, it is zingy and clean. To portray the connotations of fresh, I decided that more vibrant colours needed to be used. Originally, the band around the middle was meant to be mustard yellow, however when printed it became more of a citrus lime- which happened to still work well. The geometric print again appeals to our target consumer as it is modern and trendy.
All of the packaging was designed and hand made by myself.
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