Packaging - The Finished Product

This is the first set of packaging for the 'Floral' scent. Whilst designing the packaging, I wanted to create something that reflected the scent name through the pattern design, but still keep it neutral toned. The abstract take on a floral print still portrays an element of trust and nature- qualities that are also part of our brand value, but also appeal to our young target market of being fun yet sophisticated. 

The second set of packaging is for our other scent, 'Fresh'. As the name suggests, it is zingy and clean. To portray the connotations of fresh, I decided that more vibrant colours needed to be used. Originally, the band around the middle was meant to be mustard yellow, however when printed it became more of a citrus lime- which happened to still work well. The geometric print again appeals to our target consumer as it is modern and trendy. 

All of the packaging was designed and hand made by myself. 

Creating A Brand Aesthetic - Colour Palette and Packaging

 Choosing your brand aesthetic can be difficult. At first we wanted nudes, but then we settled on more brighter colours that allowed us to be more playful and really show our brand identity to it's audience. There has been several different prints and patterns that I have found which I thought would be useful, but when putting them onto our desired packaging it just did not translate. Here are a few examples of prints that I originally liked.

When looking into packaging for inspiration, I came across this image where a block colour and print were merged together. This was the main inspiration behind our packaging leading to the patterns, textures and colours below.

(The use of pattern, block colour with an added texture of the lace)

I have found putting together our brand aesthetic and colours really fun to do, the next blog post will be about the development and making of the packaging.