Creating A Brand Aesthetic - Colour Palette and Packaging

 Choosing your brand aesthetic can be difficult. At first we wanted nudes, but then we settled on more brighter colours that allowed us to be more playful and really show our brand identity to it's audience. There has been several different prints and patterns that I have found which I thought would be useful, but when putting them onto our desired packaging it just did not translate. Here are a few examples of prints that I originally liked.

When looking into packaging for inspiration, I came across this image where a block colour and print were merged together. This was the main inspiration behind our packaging leading to the patterns, textures and colours below.

(The use of pattern, block colour with an added texture of the lace)

I have found putting together our brand aesthetic and colours really fun to do, the next blog post will be about the development and making of the packaging.