On the 20th October, the fashion and Hollywood elite
joined forces in New York to celebrate the launch of the collection. With only
14 days until we are able to purchase the collection, the 29-year-old creative
director Olivier Rousteign hurled a night that was all about his visions of
fashion, music and pop-culture; showcasing the collection. With the likes of
Kendall Jenner, Gigi Hadid and Jourdan Dunn – the faces of the collaborative
campaign – alongside other impeccable models such as Karlie Kloss and Bella
Hadid walking the show, you can only imagine the excitement and power this show
has within the industry.
For months we have had previews of this collaboration through
campaign images, music videos and look books, the eagerness to finally see the
full collection has been unbearable.
Womenswear in this campaign is major. With the support of some
of the most influential industry professions to the likes of the Kardashian/Jenner
family, this collaboration has been in my eyes ones of the most promoted;
however with every reason too. The collection does not disappoint, it includes
garments that will suit every type of woman, something that is important to
Rousteign. Although this is a main priority and focus, the level of detail is
also transferred to the menswear collection. Both visually similar- in pattern,
detailing and tailoring- it picks up on the equality that both women and men
have, as they too can dress alike.
The beaded jacket for example, retailing at £299.99, is almost a
new and rebellious take on the suit and tie look. What would have been a
tailored jacket has been transformed by beading and a lower neckline.
Juxtaposing the original purpose, Kendall Jenner made a statement by wearing it
as a dress, at the Billboard Awards earlier this year.
Oliver Rousteign himself has been interviewed over and over for
and about this collection; however one of my favourites features Alexa Chung
visiting his store in Paris. This short film gives us an insight into the past
and future of the brand and his visions, whilst seeing his charming personality
shine through.
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