FASHION NARRATIVE TRENDS

Fashion trend is a broad theme that covers all aspects of fashion. From fashion styling to fashion photography and from fashion PR to advertising. All aspects of fashion follow a trend of some sort. In today's lecture, we were asked to start thinking about fashion trends in terms of fashion image; and how brands use prop or narrative in their shoots. 

These trends got my thinking on how brands contradict their focus and message. The point of every brand is to compete to be different and original. However, as quoted in Fashion A Philosophy by Lars Svendsn, fashion is "completely taken up with recycling itself", as all it consists of is copying and reusing what has already previously been done. This applies to the purpose of a trend and raises the question that if everyone is doing it, is it really unique?

Whilst looking through Porter Magazine, I noticed that the first 5 advertisements that I saw all contained the location of the beach, a nautical themed narrative. Whilst on Pinterest, I created a board called 'Fashion loves the Beach', I began to notice all the different themes within the beach location. From lying on the sand to being on a boat. One thing that I found particularly interesting is the use of colour- dirty pastels complimented by the wintry cold hints of blue in the background create a calming, winter wonderland effect. What is nice about these images and this trend, is how there is almost a new take on the pastel colour trend, as instead of being cute and pretty, it is much more grungy as there is an element of dirt and filth to the colours used. Below are a few examples of this...

link to my pinterest account:
https://www.pinterest.com/hannahlcole97/

link to Pinterest board 'Fashion loves the Beach':
https://www.pinterest.com/hannahlcole97/fashion-loves-the-beach/